We all have that special place near our home. It’s the spot some of us call our ‘local’, and the one we know we can rely on to provide the entertainment we crave after a long, hard week. Weekend nights are usually the busiest, but some offer up sets during the week as well. It’s the place we’ll find familiar faces, and a rockin’ good time, but sometimes life gets in the way and you may not have opportunities to enjoy the scene as often as you used to. You just know it will be there when time does allow; or will it?
Have you noticed a trend the last few times you visited your local music spot? It may not seem evident at first, but if you look carefully, you may witness a change in the venue you thought you knew so well. Are some of those familiar faces gradually going missing? Is the clientele base changing over time? Has the owner made changes to the type of entertainment they provide out of necessity? More importantly, are the crowds generally getting smaller at each performance? Particularly most crucial, will the club even survive?
There are a variety of factors that can affect changes on any establishment despite the best efforts made by ownership, but when it comes down to it, they don’t necessarily need be left alone to discover their own solutions. If you’re like me, and you have come to trust in the reliability of the people that manage your local, then perhaps you can also take a role in keeping their dream alive. A lot of the time what any entertainment venue needs, is an infusion of fresh blood, in the form of new patronage. Of course, if you harbour the belief that new customers are somehow interloping on your turf; unwelcome strangers, then quite frankly, your favourite night club is ultimately doomed to fail.
What I’m suggesting is that if you really have a stake in seeing your favourite venue succeed, then some of the answers may fall to us to make that happen. Next time you visit your local ask the owner or manager how they feel about the trends in their business. If they seem at odds to find solutions, perhaps you can play a part in assisting positive change. We’re reaching out to venue operators all over the country, to ask them to post their scheduled gigs on our calendar page at StageWages. Perhaps you can suggest the same to your local club owner. You never know when someone new to the neighbourhood will discover what you’ve known for years. This place is a lot of fun.
StageWages wants to provide everyone with a vested interest in the regrowth of live local culture, a single platform to promote each other on. My personal view is that if more information is readily available to eager live gig lovers, the message will spread exponentially. Think of it this way. If someone new to your area, or even passing through, has instant knowledge of what’s available to them locally, it becomes a new opportunity to welcome another member to the fold. I’m not just merely seeking to improve the numbers for venue operators. At StageWages, we’re striving to make live entertainment all over Canada, second nature to searchers that appreciate a great night out. I know the performing artists will appreciate an influx of new fans. That’s what fuels the fire, after all.